Atlanta, GA, October 16, 2013 — Acculynk to participate in ATM Debit & Prepaid Payments Innovation Day highlighting its Payzur P2P. Payzur is 100% white labeled allowing financial institutions the ability to fully brand P2P transactions without an intermediary brand.
“Now is the time for banks and credit unions to get serious about P2P. They stand to be dis¬intermediated out of the personal commerce market if they continue to settle for sub-optimal solutions that allow their brand to be squeezed out,” said Sandra Chesnutt, GM Payzur, Acculynk. “Payzur’s bank-branded approach to p-commerce appeals because it works just like using your debit card at an ATM or a point of sale, you use your debit card an PIN, nothing could be simpler for consumers to adopt.”
For both financial institutions and consumers, the simplicity of using the established EFT rails and the bank-issued PIN creates a unique opportunity for P2P to reach transaction volumes that have eluded enrollment-based solutions. Payzur’s technology combines the established EFT debit rails with Acculynk’s patented online graphical PaySecure® PIN pad. This new approach represents an ‘out of the box’ round trip P2P transaction for financial institutions.
The annual Payments Innovation Day (PiD) demonstration showcase features cutting-edge solutions driving innovation in payments and includes demonstrations in quick-fire format from up and coming companies. Audience members are asked to vote on their favorite solution, crowning the winning company, the PiD People’s Choice. More than 1,200 attendees from these interconnected markets plan to gather at this year's ATM, Debit & Prepaid Forum in one place, in one week on October 20-23, 2013 in Las Vegas, NV.